William Dodds grew up on soul food, built a fashion empire, and flew to Jamaica — and The Perfect Jerk is what happened next.
Raised on Soul Food
Born in Dumas, Arkansas and raised in Kansas City, William learned to make soul food from scratch at his mother's side — and those lessons never left him.
From Mr. Discount to Chef
William built a thriving fashion business in Chicago, earning the nickname "Mr. Discount." When a spot on West Madison came up for sale, he bought it — renamed it Chloe's after his daughter — and started cooking.
What Portland Parish Taught Him
In Portland Parish at the foot of Jamaica's Blue Mountains, local cooks showed William that jerk isn't just a rub — it's a specific procedure, a guarded sauce, and a mastery of heat no shortcut can replicate.
A Menu That Defies Categories
The Perfect Jerk isn't a Jamaican restaurant — it's a jerk fusion experience where jerk spice meets soul food, Asian, and Caribbean traditions on the same plate. The lobster mac alone is worth crossing the city for.
Cooking for the Community
William gave away a thousand dinners his opening weekend and commits to monthly customer appreciation giveaways — because generosity is baked into how he was raised.